Strategy · C1 Fundamentals & definitions
Minimum Viable GTM
Definition. The smallest operational GTM — ICP defined, messaging locked, first outreach running — shippable in ~30 days. Paired with the 90-day launch cycle as the common time units.
Related terms
Where this sits
Part of the Strategy set within the GTM World Model — cluster C1, Fundamentals & definitions.
How to cite this
@misc{shalvi_gtm_minimum_viable_gtm,
author = {Singh, Shalvi},
title = {Minimum Viable GTM — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/minimum-viable-gtm}
} Singh, Shalvi. "Minimum Viable GTM — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/minimum-viable-gtm