Shalvi Singh's writing

Agentic GTM · C6 Agentic GTM & GTM OS

Phased Rollout

Also: crawl-walk-run, POC-to-scale

Definition. Deploying agentic GTM in escalating phases to avoid the ~30% of GenAI projects abandoned after POC: Phase 1 lowest-risk highest-signal loop (research -> draft -> CRM writeback, every message rep-approved), Phase 2 signal-driven routing and multi-channel, Phase 3 governance, thresholds, audit, and quarterly benchmarking. Prove ROI against a manual control group before expanding.
Established Last updated 2026-06-18

Related terms

Agentic GTMHuman-in-the-LoopGTM AI Maturity LadderGuardrails

Where this sits

Part of the Agentic GTM set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.

How to cite this

@misc{shalvi_gtm_phased_rollout,
  author = {Singh, Shalvi},
  title  = {Phased Rollout — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/phased-rollout}
}

Singh, Shalvi. "Phased Rollout — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/phased-rollout