Metrics · C4 Economics & metrics
Sales Cycle
Also: sales cycle length
Definition. The average time from first opportunity to closed-won. Longer for high-ACV, multi-stakeholder deals.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_sales_cycle,
author = {Singh, Shalvi},
title = {Sales Cycle — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/sales-cycle}
} Singh, Shalvi. "Sales Cycle — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/sales-cycle