Product-led growth · C2 Motions & channels

Stickiness

Also: DAU/MAU ratio

Definition. How habitually users return; commonly measured as daily-active over monthly-active users.

Established Last updated 2026-06-18

Related terms

Feature Adoption Retention

Where this sits

Part of the Product-led growth set within the GTM World Model — cluster C2, Motions & channels.

How to cite this

@misc{shalvi_gtm_stickiness,
  author = {Singh, Shalvi},
  title  = {Stickiness — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/stickiness}
}

Singh, Shalvi. "Stickiness — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/stickiness