Channels · C2 Motions & channels
Channel Strategy
Also: distribution strategy
Definition. Choosing the small set of primary channels where your ICP actually is and how they prefer to buy — deliberately, rather than being everywhere.
Related terms
Where this sits
Part of the Channels set within the GTM World Model — cluster C2, Motions & channels.
How to cite this
@misc{shalvi_gtm_channel_strategy,
author = {Singh, Shalvi},
title = {Channel Strategy — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/channel-strategy}
} Singh, Shalvi. "Channel Strategy — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/channel-strategy