Funnel & lifecycle · C3 Funnel & lifecycle
Critical User Journey
Also: buyer journey, customer journey
Definition. The mapped path a buyer takes — what they see first, what they do next, and what signals they emit at each step from awareness to adoption.
Related terms
Where this sits
Part of the Funnel & lifecycle set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_critical_user_journey,
author = {Singh, Shalvi},
title = {Critical User Journey — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/critical-user-journey}
} Singh, Shalvi. "Critical User Journey — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/critical-user-journey