GTM as a System

Definition. The principle that GTM components operate as one interdependent machine: segmentation informs messaging, positioning reinforces value prop, channels reduce friction, enablement supports velocity, pricing supports CAC. Missing one component becomes a gap that surfaces in execution.

@misc{shalvi_gtm_gtm_as_a_system,
  author = {Singh, Shalvi},
  title  = {GTM as a System — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/gtm-as-a-system}
}