Jobs to be Done

Definition. A lens for understanding the functional, emotional, and social 'job' a customer hires a product to do. Shifts focus from product features to the underlying progress the customer is trying to make, sharpening positioning and surfacing unmet needs.

@misc{shalvi_gtm_jobs_to_be_done,
  author = {Singh, Shalvi},
  title  = {Jobs to be Done — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/jobs-to-be-done}
}