RevOps · C6 Agentic GTM & GTM OS
Marketing Operations
Also: MOps
Definition. The function managing the systems, processes, and data that power marketing campaign execution and reporting.
Related terms
Where this sits
Part of the RevOps set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.
How to cite this
@misc{shalvi_gtm_marketing_operations,
author = {Singh, Shalvi},
title = {Marketing Operations — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/marketing-operations}
} Singh, Shalvi. "Marketing Operations — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/marketing-operations