RevOps · C6 Agentic GTM & GTM OS
Rules of Engagement
Definition. The agreed rules governing who works which leads/accounts and how handoffs occur, preventing conflict and leakage.
Related terms
Where this sits
Part of the RevOps set within the GTM World Model — cluster C6, Agentic GTM & GTM OS.
How to cite this
@misc{shalvi_gtm_rules_of_engagement,
author = {Singh, Shalvi},
title = {Rules of Engagement — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/rules-of-engagement}
} Singh, Shalvi. "Rules of Engagement — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/rules-of-engagement