Sales & qualification · C3 Funnel & lifecycle
Territory Management
Also: territory planning, carving
Definition. Dividing the market into territories (geographic, vertical, or account-based) and assigning reps to maximize coverage, minimize overlap and conflict, and balance quota potential. A core RevOps planning exercise each fiscal year.
Related terms
Where this sits
Part of the Sales & qualification set within the GTM World Model — cluster C3, Funnel & lifecycle.
How to cite this
@misc{shalvi_gtm_territory_management,
author = {Singh, Shalvi},
title = {Territory Management — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/territory-management}
} Singh, Shalvi. "Territory Management — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/territory-management