Metrics · C4 Economics & metrics
Vanity Metrics
Definition. Numbers that look good but don't tie to revenue (impressions, raw downloads). The trap of optimizing for activity instead of outcomes.
Related terms
Where this sits
Part of the Metrics set within the GTM World Model — cluster C4, Economics & metrics.
How to cite this
@misc{shalvi_gtm_vanity_metrics,
author = {Singh, Shalvi},
title = {Vanity Metrics — GTM World Model Glossary},
year = {2026},
url = {https://shalvisingh.com/gtm/glossary/vanity-metrics}
} Singh, Shalvi. "Vanity Metrics — GTM World Model Glossary." shalvisingh.com, 2026. https://shalvisingh.com/gtm/glossary/vanity-metrics