Mutual Action Plan

Definition. A shared, dated plan co-owned by the seller and the buyer that lays out the steps, owners, and milestones from evaluation to signed contract and go-live. Surfaces the real decision process and creates joint accountability to a timeline.

@misc{shalvi_gtm_mutual_action_plan,
  author = {Singh, Shalvi},
  title  = {Mutual Action Plan — GTM World Model Glossary},
  year   = {2026},
  url     = {https://shalvisingh.com/gtm/glossary/mutual-action-plan}
}